#51 — What You Need to Know to Expand Into China - Heidi Dugan ScaleHQ Podcast

During COVID many businesses shelved their international expansion plans. However, the world is opening back up and now is an excellent time to be recommencing that strategic discussion in your business.



If you’ve considered exporting to China, now might be the perfect time. This week China market expert, growth strategist, TV Host, celebrity and influencer with over 6m followers, Heidi Dugan, shares her insights into the current state of business in China, understanding Chinese consumer values, the characteristics of Western businesses who fail in their efforts to enter China and her 7 secret tips for succeeding in penetrating the market.


Here’s What We Cover This Week….

00:29 – Origin of the Arete brand

04:23 – Is China open for business?

10:01 – Typical failure points when entering China

13:10 – The same goals or values mean different things in different countries

17:59 – The risk of becoming generic when seeking scale

22:43 – Western companies doing well in China

25:52 – Hit the market hard with marketing, or seep in slowly?

29:49 – Growth areas in the next 5 years in China

33:00 – Top 7 principles to succeed in China

41:24 – How to get in touch with Heidi



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You can connect with Heidi at:

  • LinkedIn: https://www.linkedin.com/in/heidi-dugan/

  • Instagram: www.instagram.com/heidi_dugan/

  • Facebook: https://www.facebook.com/heidi.dugan.chn/

  • Website: https://www.heididugan.com/

  • YouTube: https://www.youtube.com/c/HeidiDugan



or you can reach out to connect with Sean directly via:

  • LinkedIn: https://www.linkedin.com/in/seansteeleprofile/

  • Website: www.seansteele.com.au