Canadians are camping on the couch like everyone else during the pandemic. Working from home is the new reality, like it is around the world. That's one reason we're seeing a dramatic acceleration in Canadian enterprises turning to the cloud. This acceleration comes on top of 30% year-over-year growth that we've been witnessing for the past five years. Canadians have seen the difference that the cloud contact center solutions can deliver to their businesses. And they realize that if you can't communicate with customers the way that they prefer to be communicated with, you're really going to struggle in the market. On a recent episode of That’s Genius!, I sat down with Chris Silver, Five 9's vice president for Canada, who shared his thoughts about: What's driving Canadian enterprises to adopt cloud technology How the COVID-19 pandemic is impacting Canadians' transition to the cloud What the post-pandemic trends will look like in the Canadian marketplace Listen to this and all our other That’s Genius! episodes with Apple Podcasts, Spotify, or our website.