#53 Laura Garratt, Global Product Innovation 'Guru' in the Beauty industry, and Jess chat about VR filters, influencers, aging, niches, men, and much more on ONE TAKE WITH JESS

With almost 3 decades of knowledge and experience in the Beauty and Consumer Goods industries, Laura Garratt is a Global Product Innovation 'Guru' having worked for some of the biggest brands such as Estee Lauder, Revlon, bareMinerals, and Monat. She currently owns her own consulting business delivering strategic guidance in this a sector. A little secret... Laura is one of my dearest friends and we had such a great chat. She alloweed me to pick her brain on the follwoing topics:

• VR filters and AI in the beauty/cosmetics industry
• How influencers changed the game
• How the pandemic and Zoom effected the beauty industry
• Sexual beauty known as V-beauty (yes, the privates!)
• Anti-aging now known as Pro-aging
• How brands were born - a little bit of history
• Combatting vanity and body dysmorphia
• Differentiating, niches and inroads into the industry for new products
• "Clean "ingredients
• Men! Men! Men!
• When to throw out your cosmetics
• the LGBTQ market
• Diet, nutrition, exercise, and supliments - caring from your skin from the inside out

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