51 min

54 - Building Yourself Up w/ Andrew Ettinger Gathering The Kings

    • Entrepreneurship

Summary:
In this episode of Gathering The Kings, Chaz Wolfe is joined by Andrew Ettinger, a king in direct mail marketing. Andrew and Chaz discuss building yourself up after losing everything, targeting your customer, and building a long-lasting brand.
In this episode, we'll explore planning for tomorrow and seeing the pieces in front of you to build a sustainable business model. Andrew shares his experience in marketing and entrepreneurship to help listeners break 7-figures. Listen and start growing your kingdom now!


During this episode, you will learn about:
[1:20] Introduction to Andrew and his background
[7:15] An inside look into Andrew’s direct sales business
[11:30] Building a brand as well as a business
[16:20] How Andrew got started in business
[23:30] Bad decisions Andrew made in business
[30:50] Good decisions he made along the way
[36:10] Planning for now vs planning for tomorrow
[41:19] What metrics to track to measure success
[42:30] Intentionally networking with other entrepreneurs
[43:16] What Andrew would do if he lost everything




Notable Quotes


(0:00) “Make the contact, be authentic, post, talk from the heart-- there’s no barrier to entry and we’ll never have this opportunity again.” -Andrew Ettinger


(8:02) “I want to go deep, not wide. It’s all data and analytically based and we’re going to find out what your capacity is, your revenue, your ad budget, and so on. It’s not going to be an arbitrary sales call.” -Andrew Ettinger


(11:30) “So many business owners think, “dollar in, dollar out,” and there’s a time for that, but that’s not really what building a brand or a big business is all about.” -Chaz Wolfe (host)


(22:50) “We have a model that works with a 95% retention ratio and we’re killing it.” -Andrew Ettinger


(36:10) “Have a plan in place to retain and not be so concerned with today’s business. Plan for tomorrow.” -Andrew Ettinger




Book Recommendations:


https://hbr.org (Harvard Business Articles)


Let’s Connect!
Andrew Ettinger


Website: https://thebestpostcards.com (https://thebestpostcards.com)


If you liked this episode, please SUBSCRIBE to the podcast and drop us a FIVE-STAR REVIEW. We appreciate you, and your support enables us to keep bringing you the goods on the show!

Summary:
In this episode of Gathering The Kings, Chaz Wolfe is joined by Andrew Ettinger, a king in direct mail marketing. Andrew and Chaz discuss building yourself up after losing everything, targeting your customer, and building a long-lasting brand.
In this episode, we'll explore planning for tomorrow and seeing the pieces in front of you to build a sustainable business model. Andrew shares his experience in marketing and entrepreneurship to help listeners break 7-figures. Listen and start growing your kingdom now!


During this episode, you will learn about:
[1:20] Introduction to Andrew and his background
[7:15] An inside look into Andrew’s direct sales business
[11:30] Building a brand as well as a business
[16:20] How Andrew got started in business
[23:30] Bad decisions Andrew made in business
[30:50] Good decisions he made along the way
[36:10] Planning for now vs planning for tomorrow
[41:19] What metrics to track to measure success
[42:30] Intentionally networking with other entrepreneurs
[43:16] What Andrew would do if he lost everything




Notable Quotes


(0:00) “Make the contact, be authentic, post, talk from the heart-- there’s no barrier to entry and we’ll never have this opportunity again.” -Andrew Ettinger


(8:02) “I want to go deep, not wide. It’s all data and analytically based and we’re going to find out what your capacity is, your revenue, your ad budget, and so on. It’s not going to be an arbitrary sales call.” -Andrew Ettinger


(11:30) “So many business owners think, “dollar in, dollar out,” and there’s a time for that, but that’s not really what building a brand or a big business is all about.” -Chaz Wolfe (host)


(22:50) “We have a model that works with a 95% retention ratio and we’re killing it.” -Andrew Ettinger


(36:10) “Have a plan in place to retain and not be so concerned with today’s business. Plan for tomorrow.” -Andrew Ettinger




Book Recommendations:


https://hbr.org (Harvard Business Articles)


Let’s Connect!
Andrew Ettinger


Website: https://thebestpostcards.com (https://thebestpostcards.com)


If you liked this episode, please SUBSCRIBE to the podcast and drop us a FIVE-STAR REVIEW. We appreciate you, and your support enables us to keep bringing you the goods on the show!

51 min