1 hr 1 min
55: Mike Weir - Churn & Sales compensation to fight churn PRODUCTEA with Leah, Growth & Senior Leadership
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- Entrepreneurship
SummaryThe conversation with Mike Weir, former CRO of G2, focused on reducing churn and driving expansion revenue.At G2, they used a churn model with 14 highly correlated variables to identify at-risk customers and prioritize actions for the customer success team. We also discussed the importance of product and marketing in customer education and engagement and how to align sales, customer success, product, and marketing in a product-led growth (PLG) organization.The discussion also touches o...
SummaryThe conversation with Mike Weir, former CRO of G2, focused on reducing churn and driving expansion revenue.At G2, they used a churn model with 14 highly correlated variables to identify at-risk customers and prioritize actions for the customer success team. We also discussed the importance of product and marketing in customer education and engagement and how to align sales, customer success, product, and marketing in a product-led growth (PLG) organization.The discussion also touches o...
1 hr 1 min