#55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder

This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal. 

Mo is a lawyer at Martinson & Beason in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama. 

Podcast: The Mo Show (Live) on FB Live and then YouTube and then podcast - podcasting for 2 1/2 years

We talk about Mo's Podcast process, the equipment he uses (it's easy and inexpensive), how Mo finds guests, and what he does once the podcast/Facebook Live is recorded. 

• What do you do with the podcast once it's recorded?
  • Blogs, links, repurpose content, eNewsletter
• Personal Brand --> pushed through the firm
  • Share your Why?
  • March of Dimes, Family team, 
    • TV Appearances
  • Building an interest base in Alabama
    • Rotary, MADD, sports
      • Trash Pandas
  • Local links/SEO
    • Rocket City Moms

Other shows that you can hear Mo talk about his "Why's" and marketing efforts.

• National President of Mother’s Against Drunk Driving:  http://bit.ly/MoShow-MADD-FB

• National President of Rotary International:  http://bit.ly/MoShow-Rotary-MarkMaloney-FB
• Former NFL & Alabama & Auburn FTBL Players Tony Dixon and Courtney Taylor:  http://bit.ly/MoShow-Dixon-Taylor-FB
• Madison Mayor Paul Findley:  http://bit.ly/MoShow-PaulFinley-FB
• UAH Basketball Coach John Shulman: http://bit.ly/MoShow-CoachShulman-FB
• Voice of the Trash Pandas Josh Caray:  http://bit.ly/MoShow-TrashPandas-FB