Mike Berland is the Founder and CEO of Decode_M, an insights and analytics firm research and analytics firm that decodes data into momentum for its clients. In a world that runs on data, Mike strongly believes that everything is knowable, you just have to know where to look. Throughout his career, he has represented prominent political figures, major companies and social movements. Prior to founding Decode_M, he was the CEO of the insights and analytics arm of Edelman Public Relations, Edelman Berland, and President of the research and political polling firm Penn, Schoen & Berland.
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03:30 What Mike learned in YPO
04:45 Who are Mike’s customers
08:45 The state of politics in Illinois
14:00 The similarities between business and politics
24:00 Identifying the momentum drivers for a company
25:45 Abundance 360 and moonshots
28:15 Disruption and polarization
32:00 Social impact
35:30 Being negative vs being positive
41:45 Mike’s childhood and 9/10/2001
46:45 Post 9/11 and the NHL
53:30 Public relations and momentum
1:00:00 Getting into the momentum mindset
1:03:45 Are things coming back to normal?
1:13:45 Mike’s family
1:17:45 Mike’s take on politics
1:21:15 Chris’ takeaways
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