#57 The Value of Good Content Design - with Jonathon Colman, Senior Group Design Manager @Intercom The Product Bakery Podcast

I don't care who does the work; I do care that we solve the problem! That was one of the great quotes from Jonathon talking about what content design is and why it's so important to think about it. 

In this episode, the Product Bakers and Jonathon discussed how to establish content design in a company and what positive impact it has on the UX and success of a product/business.

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Table of content:


00:30 - Episode Summary
01:40 - Intro Jonathon
02:55 - The definition of content design
08:25 - Collaborating with product people
11:05 - Adding content designers to teams
13:10 - Measuring the impact of content design
16:00 - The role & responsibilities of a CD
19:15 - Desing principles
25:25 - When and how to hire a CD (team)
33:15 - Dealing with languages & internationalization
35:10 - Branding & Marketing
41:05 - The future of content design

 

Follow Jonathon: 


Linkedin: @jcolman
Twitter: @jcolman
Intercom product & design principles: https://www.intercom.com/blog/intercom-product-principles
How Jonathon maximized the impact of content design at Intercom
Intercom's design team site and job levels for product and content designers
Are you being clear or clever?
A guide to narrative design
Kristina Halvorson, Erika Hall, and Mike Monteiro talking about content
Books on content design: Content Design, Strategic Writing for UX, Writing is Designing
Events for content design: Design & Content, Button, Information Architecture Conference

 

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