6 Biggest Creative Mistakes Brands are Making Today

Digital Marketing Fastlane

1) Volume. Not enough. Too stagnant, don’t change it up enough.

2) No UGC.credibility/trust

3) Playing it too safe. You have to stand out. Especially in niches where there are other options.

4) Highlighting the wrong points. “What’s in it for me?” - the most common thing audiences ask when they see your ad. You have to highlight user benefits and what makes you unique. Many brands just talk about features, they don’t highlight user benefits.

5) Testing strategy is bad: nonexistent, inconsistent, and/or highly flawed

6) Lack of research: brands don’t look at data and are disconnected with customer

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/




This act

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada