1) Volume. Not enough. Too stagnant, don’t change it up enough.
2) No UGC.credibility/trust
3) Playing it too safe. You have to stand out. Especially in niches where there are other options.
4) Highlighting the wrong points. “What’s in it for me?” - the most common thing audiences ask when they see your ad. You have to highlight user benefits and what makes you unique. Many brands just talk about features, they don’t highlight user benefits.
5) Testing strategy is bad: nonexistent, inconsistent, and/or highly flawed
6) Lack of research: brands don’t look at data and are disconnected with customer
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
This act
Information
- Show
- PublishedOctober 22, 2019 at 9:59 PM UTC
- Length10 min
- RatingClean