56 min
#6: How the 1st Ever Coconut Milk Ice Cream, NadaMoo!, Earned Its Way Into the Freezer Aisle UMAI Social Circle
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- Marketing
In 2005, @nadamoo seriously shook up the frozen dessert market with the first ever dairy-free coconut milk ice cream. 🥥🚫🐄
Not long after, CEO @nadamoodan joined the team - re-working his mechanical engineering skills to put their books in order and become a chief problem solver as the company expanded to the well-known CPG brand 🍦 it is today.
We chat flavors, seasonal SKUs, expansion to Canada, and so much more in our latest episode.
Don't forget to follow us on Instagram @umaimarketing!
In 2005, @nadamoo seriously shook up the frozen dessert market with the first ever dairy-free coconut milk ice cream. 🥥🚫🐄
Not long after, CEO @nadamoodan joined the team - re-working his mechanical engineering skills to put their books in order and become a chief problem solver as the company expanded to the well-known CPG brand 🍦 it is today.
We chat flavors, seasonal SKUs, expansion to Canada, and so much more in our latest episode.
Don't forget to follow us on Instagram @umaimarketing!
56 min