38 min

#6: Learning From a Hard Core Life with Alan Sussman True Underdog

    • Entrepreneurship

Alan Sussman has been intertwined with the success of countless Detroit-area entrepreneurs as founder and CEO of the Sussman Agency. But that journey to the top was never, ever easy. Sussman tells True Underdog Jayson Waller and co-host John LeBlanc about the time he ran away from home at age 14 to avoid an abusive father, and how he found his path to success with sheer determination and grit. Sussman also gives valuable life lessons learned from 56 years of being in business, first as a partner in a recording studio, and then as a creator of jingles before diving deeper into advertising.

Alan Sussman has been intertwined with the success of countless Detroit-area entrepreneurs as founder and CEO of the Sussman Agency. But that journey to the top was never, ever easy. Sussman tells True Underdog Jayson Waller and co-host John LeBlanc about the time he ran away from home at age 14 to avoid an abusive father, and how he found his path to success with sheer determination and grit. Sussman also gives valuable life lessons learned from 56 years of being in business, first as a partner in a recording studio, and then as a creator of jingles before diving deeper into advertising.

38 min