Achieving a complete count in the 2020 Census comes down to rigorous organizing at the ground level. In communities that have been historically undercounted, and fear participation now, the stakes are highest. It takes trusted messengers, primarily community groups with a track record of providing services and building relationships, to mobilize residents to participate in the census process. Across the nation, such organizations are ramping up campaigns designed to overcome fear and apathy. In this episode, we hear from leaders who are committed to a full count, get a glimpse inside those campaigns and hear about their engagement strategies. And we learn about the resources and partnerships that are energizing their efforts.