24 min
Pouring Rights vs. Beverage Marketing Agreement (...And Why it Matters) Enliven Beverage Deal Podcast
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- Food
What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from a beverage marketing agreement?
Rob Waid, former Vice President of Foodservice Sales at PepsiCo, joins us for part 1 of our 2 part series.
What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from a beverage marketing agreement?
Rob Waid, former Vice President of Foodservice Sales at PepsiCo, joins us for part 1 of our 2 part series.
24 min