20 min

#6 PR, evolved‪.‬ Project NEXT

    • Marketing

Brian discusses the modern scope of PR with Andy Pray, founder of Praytell, a creative communications agency within the Project Worldwide network.

Andy shares stories and tips about the ingredients for a brand to get content distributed through earned media by bringing the human elements to life.

“Anybody can come up with a pretty good video idea, but how do you get people to see it? We are obsessed with distribution.”

"The biggest ingredient to making a video PRable is that's not all about a brand!"

Andy is founder and CEO of Praytell, a creative communications agency, and has been leading integrated PR campaigns that cover social, digital, and traditional PR for nearly a decade, earning him a spot on PRWeek’s 40-under-40 list in 2015 and The Holmes Report’s Top 25 Innovators list in 2019.

Brian discusses the modern scope of PR with Andy Pray, founder of Praytell, a creative communications agency within the Project Worldwide network.

Andy shares stories and tips about the ingredients for a brand to get content distributed through earned media by bringing the human elements to life.

“Anybody can come up with a pretty good video idea, but how do you get people to see it? We are obsessed with distribution.”

"The biggest ingredient to making a video PRable is that's not all about a brand!"

Andy is founder and CEO of Praytell, a creative communications agency, and has been leading integrated PR campaigns that cover social, digital, and traditional PR for nearly a decade, earning him a spot on PRWeek’s 40-under-40 list in 2015 and The Holmes Report’s Top 25 Innovators list in 2019.

20 min

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