Brian discusses the modern scope of PR with Andy Pray, founder of Praytell, a creative communications agency within the Project Worldwide network.
Andy shares stories and tips about the ingredients for a brand to get content distributed through earned media by bringing the human elements to life.
“Anybody can come up with a pretty good video idea, but how do you get people to see it? We are obsessed with distribution.”
"The biggest ingredient to making a video PRable is that's not all about a brand!"
Andy is founder and CEO of Praytell, a creative communications agency, and has been leading integrated PR campaigns that cover social, digital, and traditional PR for nearly a decade, earning him a spot on PRWeek’s 40-under-40 list in 2015 and The Holmes Report’s Top 25 Innovators list in 2019.