6. Setting objectives for ABM (part 2)

Part 2 has landed! Go back under the hood of ABM objectives, and hear from our Heads of ABM as they conclude their discussion around the challenge of setting the right objectives for your business.

About your hosts:

Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.

Josh Weale is a Head of ABM, leading the development of innovative strategies to help enterprise tech businesses win, grow and retain their most important accounts. With a background in journalism and several years of client-side experience, he works with Sales and Marketing teams to help them succeed.