16 min

6 Simplify your marketing by telling stories Strategic Storytelling

    • Marketing

Entrepreneurs can use storytelling to simplify their marketing - if they choose the right stories. A campfire story or a bedtime story — no way!

This episode introduces 3 qualities of a story that supports your business. First, your story has a strategic purpose.

Second, your story reinforces your brand

Finally, your story reinforces your credibility. Listeners find themselves nodding along, never doubting what they hear.

More: http://cathygoodwin.com/arch

Entrepreneurs can use storytelling to simplify their marketing - if they choose the right stories. A campfire story or a bedtime story — no way!

This episode introduces 3 qualities of a story that supports your business. First, your story has a strategic purpose.

Second, your story reinforces your brand

Finally, your story reinforces your credibility. Listeners find themselves nodding along, never doubting what they hear.

More: http://cathygoodwin.com/arch

16 min