Home Care Strategy Lab

Miriam Allred
  • 5.0 (10)
  • MANAGEMENT

Is there a single right way to run a home care agency? We sure don’t think so. That’s why we’re interviewing home care leaders across the industry and asking them tough questions about the strategies, operations, and decisions behind their success. Join host Miriam Allred, veteran home care podcaster known for Home Care U and Vision: The Home Care Leaders’ Podcast, as she puts high-growth home care agencies under the microscope to see what works, what doesn’t, and why. Get ready to listen, learn, and build the winning formula for your own success. In the Home Care Strategy Lab, you are the scientist.

  1. How to Keep Caregiver Applicants from Dropping Off (Louie Frank)

    1D AGO

    How to Keep Caregiver Applicants from Dropping Off (Louie Frank)

    #27 If you’re waiting hours (or worse, days) to follow up with caregiver applicants, you’re already losing the best talent. Louie Frank of Activated Insights breaks down why “24 minutes is the new 24 hours” when it comes to caregiver recruiting—and how agencies can fix mid-funnel drop-off before it costs them hires. You’ll learn how to audit your own application process, speed up first contact, and use culture as a conversion tool, not just a retention play. You’ll take away practical, data-backed steps to improve applicant-to-hire ratios and keep your pipeline moving. Louie Frank on LinkedInlouie.frank@activatedinsights.comActivated Insights Recruit Tool2025 Benchmarking Report This episode is brought to you by 52 Weeks Marketing.80% of home care revenue is driven by referral marketing. Yet, less than 50% of home care businesses have a dedicated sales person focused on building relationships with referral partners. That’s where 52 Weeks Marketing comes in, providing a complete referral marketing system designed by Debbie Miller, who built a $10 million home care business in just 10 years. With done-for-you marketing tools, a healthcare referrer database, and a CRM to track results, 52 Weeks helps you build a scalable marketing engine that drives real, long-term growth.

    49 min
  2. 6 Tools, 3 Workflows, and 1 Formula to Scale Up with AI in Home Care (Matt Ericksen)

    SEP 9

    6 Tools, 3 Workflows, and 1 Formula to Scale Up with AI in Home Care (Matt Ericksen)

    #26 AI is transforming how home care agencies operate. Matt Ericksen, VP of Sales and Operations at Griswold, breaks down the exact AI tools, workflows, and formulas he’s using to reclaim hours, improve recruiting, and scale franchise operations. You’ll hear how he built a job ad grader that boosts hiring results, layered Microsoft Copilot across internal systems to save 17 hours a week, and created a compliance companion tool in under 30 minutes. Matt also shares the “Overall Productivity Index” formula for calculating AI ROI and the six-step anatomy of a winning prompt. If you’ve been tinkering with AI but aren’t sure how to make it stick, this episode is your blueprint for adoption and measurable results in home care. Matt Ericksen on LinkedInGriswold websitePractical AI podcastMatt’s AI preferred tools: Microsoft co-pilot - works best for those using the Microsoft business suitechatGPT - writing text, summarizing text, data analysis, simple tasks, and moreClaude - write, edit, finesse written copy, emails, etc. Decktopus - create presentationsReplit - easy to use AI app builderThe Anatomy of a Prompt: RoleTaskContextReasoningOutput / formatStop conditionsAI Overall Productivity Index (OPI): Overall Productivity Index = (Hours Reclaimed × Avg. Hourly Cost) − Weekly AI Tool Cost This episode is brought to you by The Home Care CPAs.Are you managing your bank account, or is it managing you? The Home Care CPAs specialize in helping home care agencies—from startups to $40 million businesses—optimize cash flow, streamline billing and payroll, and build scalable financial strategies. Whether you need full-service bookkeeping or expert coaching, their team ensures your finances are working for you, not against you.

    1h 10m
  3. How to Crack the Community Care Model Inside Independent Living (Rob Rister)

    SEP 2

    How to Crack the Community Care Model Inside Independent Living (Rob Rister)

    #25 What if you could replace dozens of scattered hourly shifts with one scalable model inside an independent living community? In this episode, Rob Rister of HomeWell Care Services shares how he built his “Support On Site” program—turning caregiver shortages into retention wins, driving 45% margins, and embedding his agency in 10 communities across three states. He breaks down the numbers, the operations, and the technology (hello CINCH) that made it possible. Whether you’re frustrated with the limits of hourly care or curious about expanding into new markets, this is a blueprint for cracking the community care model. Rob Rister on LinkedInEmail: rrister@homewellcares.com HomeWell Care Services of Lexington, KY This episode is brought to you by Caribou.Do you want to build a high-performing team through the power of recognition? Caribou helps home care agencies boost recruitment, retention, and performance by tapping into simple to use technology and powerful data to engage your care team in the behaviors that matter most to your business. With Caribou, you can build a culture of appreciation that keeps caregivers engaged, connected, and committed for years, not months.

    1h 6m
  4. From Unread Emails to a Seat at the Table at the Nation’s Number Two Rehab Hospital

    AUG 26

    From Unread Emails to a Seat at the Table at the Nation’s Number Two Rehab Hospital

    #24 Wayne Morgan opens up about the persistence, mistakes, and lessons that finally got him in the door at Spaulding, the nation’s #2 rehab hospital. Alongside Breanne Muchemore, who led Spaulding’s care management team, they share what actually matters to hospital partners and why most agencies never make the cut. This is an inside look at the conversations, questions, and trust-building that turn ignored emails into a first-class referral relationship. Wayne Morgan on LinkedInAmada of Central NJ websiteBreanne Muchemore on LinkedIn‍Spaulding Rehabilitation Earns #2 Rank in U.S. News & World Report “Best Hospitals" This episode is brought to you by AxisCare.Running a home care business is challenging enough—your software shouldn’t be part of the struggle. That’s why top-performing home care leaders and enterprise agencies choose AxisCare, rated the #1 home care operating system for the past two years. With powerful, scalable tools, best-in-class customer support, and a team that truly understands home care, AxisCare helps agencies streamline operations and scale with confidence.

    1h 9m
  5. The Story and Strategies Behind Live Well Scaling to $25M in 2.5 Years (Reggie Mackey)

    AUG 19

    The Story and Strategies Behind Live Well Scaling to $25M in 2.5 Years (Reggie Mackey)

    #23 An unheard of home care success story—Reggie Mackey and his team have built Live Well Home Care to a projected $25M in annual revenue in just two and a half years. The company is 98% VA funded, works mostly in rural markets across 30 states, and credits its growth to one thing: customer service—taking care of people who take care of people. Reggie shares how they approach recruiting in hard-to-staff areas, why their branch managers are measured on more than just dollars, and their “old-school” methods that still work today. He also talks about their next chapter—helping other agencies with staffing and recruiting with Staff Well. Reggie Mackey on LinkedInLive Well Home Care websiteStaff Well—contact Reggie directly for more information  This episode is brought to you by Acrisure.90% of home care businesses are not properly insured for their operational needs—yet insurance is often overlooked or underappreciated until disaster strikes. Acrisure’s Home Care Practice Group specializes in insurance solutions designed to protect home care businesses from lawsuits, data breaches, employee injuries, and more. With expert home care guidance and comprehensive coverage, Acrisure helps you safeguard your business so you can focus on what you do best—providing great care.

    1h 13m
  6. 7 Things Leaders Need to Stop Doing in Their Home Care Business (Clint Nobles)

    AUG 12

    7 Things Leaders Need to Stop Doing in Their Home Care Business (Clint Nobles)

    #22 Clint Nobles has worked closely with upwards of thousands of home care leaders and in this episode we talk about leadership behaviors—particularly the bad ones. He shares things that he’s seen and experienced firsthand that he advises home care leaders to actually stop doing. We tackle triage, trust, productivity, delegation, and other unique-to-home-care leadership lessons. He also shares his formula for the speed of success and a handful of other simple but effective frameworks to implement in your business now.  Clint Nobles on LinkedInscalemyhomecare.com This episode is brought to you by 52 Weeks Marketing.80% of home care revenue is driven by referral marketing. Yet, less than 50% of home care businesses have a dedicated sales person focused on building relationships with referral partners. That’s where 52 Weeks Marketing comes in, providing a complete referral marketing system designed by Debbie Miller, who built a $10 million home care business in just 10 years. With done-for-you marketing tools, a healthcare referrer database, and a CRM to track results, 52 Weeks helps you build a scalable marketing engine that drives real, long-term growth.

    1h 14m
  7. How Smart Home Technology is Redefining Aging in Place

    AUG 5

    How Smart Home Technology is Redefining Aging in Place

    #21 Smart home technology is reshaping how aging adults live—and how home care agencies serve them. In this episode with Jim Conti, Shea Gregg, and David Eby, we explore the most adopted tools, emerging trends, and what’s becoming standard in aging-in-place environments. We dive into the ethical and practical challenges agencies face as technology changes communication, care responsibilities, and client autonomy. We also talk about the future where tech isn’t just a tool, but a foundational part of the care plan. Jim Conti on LinkedInHomeSight by VantivaShea Gregg on LinkedInFallCallDavid Eby on LinkedInCookTop Safety (CTS) This episode is brought to you by The Home Care CPAs.Are you managing your bank account, or is it managing you? The Home Care CPAs specialize in helping home care agencies—from startups to $40 million businesses—optimize cash flow, streamline billing and payroll, and build scalable financial strategies. Whether you need full-service bookkeeping or expert coaching, their team ensures your finances are working for you, not against you.

    1h 17m
  8. Three Current Home Care Insurance Trends You Shouldn’t Ignore (Gavin Studner)

    JUL 29

    Three Current Home Care Insurance Trends You Shouldn’t Ignore (Gavin Studner)

    #20 Not enough home care leaders are thinking about or talking about insurance. Why? They think it’s a commodity, they haven’t had a claim filed against them, or they don’t know what questions to be asking. Gavin Studner, Client Advisor at Acrisure dives into changes in workers compensation, increased rates for general and professional liability, and why carriers are limiting their appetite for home care risks. It’s not good enough to think about insurance at renewal—talk with your broker, build a risk management plan, and be proactive.  Gavin Studner on LinkedInReach out directly: gstudner@acrisure.com Acrisure  This episode is brought to you by AxisCare.Running a home care business is challenging enough—your software shouldn’t be part of the struggle. That’s why top-performing home care leaders and enterprise agencies choose AxisCare, rated the #1 home care operating system for the past two years. With powerful, scalable tools, best-in-class customer support, and a team that truly understands home care, AxisCare helps agencies streamline operations and scale with confidence.

    1h 4m
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5
out of 5
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About

Is there a single right way to run a home care agency? We sure don’t think so. That’s why we’re interviewing home care leaders across the industry and asking them tough questions about the strategies, operations, and decisions behind their success. Join host Miriam Allred, veteran home care podcaster known for Home Care U and Vision: The Home Care Leaders’ Podcast, as she puts high-growth home care agencies under the microscope to see what works, what doesn’t, and why. Get ready to listen, learn, and build the winning formula for your own success. In the Home Care Strategy Lab, you are the scientist.

Information

  • Creator
    Miriam Allred
  • Years Active
    2K
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © Home Care Strategy Lab LLC
  • Show Website
    Home Care Strategy Lab

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