6 min
#60: Empowering Generosity Liquid Barcodes Loyalty Podcast
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- Marketing
Loyalty programmes are evolving dramatically as members increasingly prefer to engage with brands with a purpose and are not just focused on profit.
This article discusses one way that un-spent loyalty points can be used to make donations to any one of 20,000 charities in the UK, creating emotional loyalty - not just transactional loyalty.
Listen as we discuss key learnings on how "empowering generosity" can drive your programme's engagement.
Show Notes:
1) Live Loyalty article - Empowering Generosity
Loyalty programmes are evolving dramatically as members increasingly prefer to engage with brands with a purpose and are not just focused on profit.
This article discusses one way that un-spent loyalty points can be used to make donations to any one of 20,000 charities in the UK, creating emotional loyalty - not just transactional loyalty.
Listen as we discuss key learnings on how "empowering generosity" can drive your programme's engagement.
Show Notes:
1) Live Loyalty article - Empowering Generosity
6 min