#602 Mastering the Art of Boutique Ownership: A Deep Dive into Niche Markets and Online Expansion

Jincy Wallace, the dynamic Boutique Boss and Owner of Jincy’s Southern Change, joins the show to offer a fresh perspective on boutique ownership. In this episode, Jincy shares the lessons she learned about understanding her ideal customer's demographics, personality, and style preferences, as well as the importance of personalized customer experiences and effective feedback loops in refining her boutique's offerings. Listen in to learn about her approach to identifying emerging trends, how she translates data into actionable decisions, and how to determine optimal launch timings for sustained success in the industry.

Resources:  

Jincy Wallace: Instagram 

Jincy’s Southern Exchange: Instagram | Website |  Facebook | TikTok   

Ashley Alderson: Instagram 

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Boutique Summit 2024 

Small Business Marketing Handbook 

Boutique Hub Black 

Hubventory.com