61. How this Cold Caller booked 200+ meetings in 6 months (2024 Cold calling Playbook) - Sam Byassee, Cold Caller at Apex Revenue SDR Game - Sales Development Podcast

3 things you'll learn from the playbook of a top cold caller in 2024


How to meet your prospects in the buyer's pyramid
Sam's favorite cold-calling opener
How to engage prospects and encourage them to ask questions.



Join me in this episode: Sam shares his cold calling playbook and discusses his approach to cold calling as a top performer.



Sam Byassee is a cold caller at Apex Revenue.



In the past 6 months at Apex Revenue, Sam:


100% 1:1 convos over the phone
Booked 200 Meetings
870 Activated Leads: The prospect requested more info and a follow-up
3,200 completed Conversations: confirm the right person, get through a pitch, and place the prospect into the proper bucket



Connect with Sam on LinkedIn:

https://www.linkedin.com/in/sam-byassee-72b009152/

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Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Chapters

(00:00) Cold Caller(01:24) Learning from Apex Revenue(03:43) Detaching from the Outcome(06:07) Segmenting the List(08:05) Account Segmentation(09:58) The Role of Apex Revenue(13:46) The Cold Calling Opener(15:39) Dissecting a Cold Call(21:20) Engaging Familiar Prospects(21:49) Building Genuine Interest(22:16) Adapting to Engage the Prospect(23:14) Skipping Parts of the Script(24:09) Handling Objections(24:39) Tracking Call Dispositions(25:06) Updating Call Results(25:36) Follow-up Strategies(26:04) Common Objections(26:28) Understanding the Prospect's Needs(27:27) Keeping the Prospect Talking(27:55) Boosting the Prospect's Confidence(28:52) Listening to Calls for Improvement(29:21) Flipping 'Not Interested' to 'Not Now'(30:19) Tracking Conversations and Activated Leads(31:17) The Four I's: Info, Intrigue, Intent, Interest(32:14) Improving the 'Not Interested' Metric(32:43) Asking Better Questions(33:10) Working on Openers and Delivery(34:06) Listening to Calls for Breakdowns(35:34) Understanding the Prospect's Needs(37:29) Avoiding Pitch Slapping and Feature Dumping(39:21) Trusting the Prospect's Timing(40:19) Focusing on Problems, Not Features


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