Laura is the founder & Creative Director of Creative Jam and has more than 12 years of experience in designing packaging and content for FMCG (= fast-moving consumer goods) brands. In this episode, I talk to her about what makes a great FMCG brand and what goes into marketing one effectively online.
How Laura got into this field of marketingWhat makes a great FMCG brandHow Laura comes up with the concept & packaging for her clientsWhat current trend she absolutely hatesWhat content works well on social media to market your FMCG brand
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