62. The 7 Must-Haves for a Luxury Brand

Aesthetically Speaking

What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining that it extends beyond high prices to include quality and experience. I give you seven key characteristics of luxury brands: craftsmanship, aesthetics, experiential interaction, brand values, transformation, pricing, and exclusivity. It is so important to have authentic values and strategic pricing when creating a desirable brand identity.

Key takeaways from this episode:

  • Defining Luxury in Branding
  • Seven Elements of Luxury Experience
  • The Significance of Brand Values
  • The Impact of Pricing

Work with Rebecca:

  • Brand + Website Design
  • Personal Brand Mastery
  • Brand in a Day
  • Creative Partnership | Done-for-you Strategy + Design
  • Client Case Studies
  • Take my Brand Personality Quiz!

Connect with Rebecca:

  • Follow on Instagram @rebeccapetersonstudio
  • Website - rebeccapetersonstudio.com

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