#63: The Ultimate Guide For Knowing How & When To Use LinkedIn Voice Messages The Business Growth Show

Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 63: The Ultimate Guide For Knowing How & When To Use LinkedIn Voice Messages
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INTRODUCTION
Are you responsible for generating leads and acquiring new customers for your business? Are you on the LinkedIn platform trying to cultivate meaningful relationships that eventually convert into new customers? Today, I'm going to give you the ultimate guide on how to use LinkedIn voice messages and how, when, and why you should send them. Let's jump into the show.
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TRANSCRIPT
Brian Webb:
Are you responsible for generating leads and acquiring new customers for your business? Are you on the LinkedIn platform trying to cultivate meaningful relationships that eventually convert into new customers? Today, I'm going to give you the ultimate guide on how to use LinkedIn voice messages and how, when, and why you should send them. Let's jump into the show.
This is to Learn More Earn More Business Growth Podcast.
Brian Webb:
Hey everyone, welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions, and avoid costly pitfalls, and expensive mistakes along the way. So, let's go ahead and jump into today's episode.
            So today we're going to talk about sending voice messages on the LinkedIn platform. There's a couple of things that you should know right out of the gate. First of all, you can't send LinkedIn voice messages on your desktop PC. You can only do it from the LinkedIn app. And let me tell you why you should consider using LinkedIn voice messages. I would imagine, I would bet a large sum of cash, that your LinkedIn inbox looks exactly like mine. It is full of spam messages. It's full of people who connect with you, and then they pitch, pitch, pitch, sell, sell, sell pitch, pitch over and over again, lather, rinse repeat. And for sure, because it's the easiest thing to automate, it's the fastest and cheapest way to message you. It's the easiest way to gamify, which I would argue means to cheapen your sales and marketing efforts, so everyone uses text messages.
            But lets you and I be better than that, so let's assume that you are different. Let's assume that you really do want to help your audience. And let's also assume that you want to do marketing right. How does your text message differentiate from every other text message, including that which is done by automation and bots? And the answer is, it doesn't, you look exactly like the bad guys. So how do you stand apart? How do you stand out? How do you differentiate yourself? How do you let me see the warmth and the charisma of your personality? How do you let me get a sense of your authenticity to reach out to me? The short answer is voice messages on LinkedIn.
            Now, at this point, I can almost imagine the objections that some of you might be thinking, which is I don't like getting voice messages. And if you don't, I respect that, I totally get it. But just because you don't like something, doesn't mean it won't work, and it doesn't mean that it's not a better way than what you don't like. One of the things that I teach all of my clients, my high-paying VIP clients, is that you can either use social media or you can be used by social media, but you're going to fall into one of those two categories. I would suggest that you use social media to effectively cultivate new, mean