45 min

64: Creating Your Portfolio Career, Layer by Layer - with Brianna Doe, Founder & CEO at Verbatim Women in B2B Marketing

    • Marketing

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Brianna Doe, Founder & CEO at Verbatim. Brianna delves into how she built her "portfolio career," revealing her creative passions and her role as a guiding light on LinkedIn, where she created a job board to help others. The conversation touches on her organizational strategies, the nuances of B2B influencer marketing, and the importance of clear communication with influencers to ensure campaign success.
Brianna walks through:
balancing multiple roles and the importance of a well-structured schedulethe concept of a portfolio career and how to pursue multiple passions professionallystigma and nuances of job hopping in the corporate worldstrategies for staying organized and managing various projects and time effectivelyleveraging SOPs - standard operating procedure docs - to scalechallenges and opportunities in B2B influencer marketingestablishing clear goals and metrics with influcner partnerships and collaborationssetting boundaries and seeking mentorship in the early stages of a marketing career
Key Links:
Guest: Brianna Doe - https://www.linkedin.com/in/brianna-doe/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Verbatim - https://www.weareverbatim.com/
Brianna's Site - https://www.briannadoe.com/
Stop the Scroll - https://podcasts.apple.com/us/podcast/stop-the-scroll-w-brianna-doe/id1732308502

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Brianna Doe, Founder & CEO at Verbatim. Brianna delves into how she built her "portfolio career," revealing her creative passions and her role as a guiding light on LinkedIn, where she created a job board to help others. The conversation touches on her organizational strategies, the nuances of B2B influencer marketing, and the importance of clear communication with influencers to ensure campaign success.
Brianna walks through:
balancing multiple roles and the importance of a well-structured schedulethe concept of a portfolio career and how to pursue multiple passions professionallystigma and nuances of job hopping in the corporate worldstrategies for staying organized and managing various projects and time effectivelyleveraging SOPs - standard operating procedure docs - to scalechallenges and opportunities in B2B influencer marketingestablishing clear goals and metrics with influcner partnerships and collaborationssetting boundaries and seeking mentorship in the early stages of a marketing career
Key Links:
Guest: Brianna Doe - https://www.linkedin.com/in/brianna-doe/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Verbatim - https://www.weareverbatim.com/
Brianna's Site - https://www.briannadoe.com/
Stop the Scroll - https://podcasts.apple.com/us/podcast/stop-the-scroll-w-brianna-doe/id1732308502

45 min