#64: The Ultimate Guide To TikTok Hashtags For Growing Your Business The Business Growth Show

Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 64: The Ultimate Guide To TikTok Hashtags For Growing Your Business
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INTRODUCTION
If you're on TikTok, if you are using TikTok to grow your business and you're wanting to get it right, today I'm going to give you the ultimate guide on how to use hashtags on TikTok to grow your business smarter and faster. Let's jump into it.
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TRANSCRIPT
 Brian Webb:
If you're on TikTok, if you are using TikTok to grow your business and you're wanting to get it right, today I'm going to give you the ultimate guide on how to use hashtags on TikTok to grow your business smarter and faster. Let's jump into it.
This is to Learn More, Earn More Business Growth Podcast.
Brian Webb:
Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and mistakes along the way. So let's go ahead and jump into today's episode.
            Hey everyone. Welcome back to the show. It is July 4th, 2022. I hope that you are having a safe and fun and relaxing holiday with your family and friends. So happy Independence Day. Today we're going to talk about TikTok and why hashtags are so important. First thing you've got to know, hashtags on TikTok have the power to expand your reach beyond your current audience. Now let's talk about why you care and why that's important. Number one, hashtags provide context. Hashtags provide a layer of context with your TikTok videos. For instance, for example, if you upload a video and you're playing a video game, you could include the hashtag #gaming or #videogames. Then the TikTok algorithm decides who will be the most interested in seeing that video in their feed.
            Second discoverability and engagement. You probably know this already, but hashtags categorize your videos under very specific topics like #gaming or #videogamestreaming so users can easily find the content they're interested in. As a result, your content has more chances to be discovered, even if someone isn't currently following you on TikTok. So when you get more eyeballs, when you get more people paying attention to your content, you've got a higher chance of engagement. After all, users can only like and comment on the videos that appear in front of them. So obviously your goal is to appear in front of as many eyeballs as you possibly can.
            Last, hashtags are a great tool for building community. For example, branded hashtags are an effective way to encourage users to engage with your brand and create videos around a sponsored hashtag. And check out this case study I saw on HubSpot. Nissan Australia wanted to promote its new sports car called the Juke. So on TikTok, they created a branded hashtag #improvisewithJuke, and then they challenged their users to make their own car commercial voiceover with the winner, receiving a feature in a future Juke commercial. So what happened? 129 million video views globally and over 34,000 video submissions leading to a 92% lift in brand awareness for the Juke. So clearly we would call that a very, very successful case study.
            So I'm going to give you three ideas on how to use hashtags on TikTok. Tip number one, find the best hashtags for your content. It's super important to research hashtags that are relevant to what you do, your brand, your industry, and t