Robin Rosenberg became "Bobbie" for two reasons. First, no way could she trademark Boat Sauce without an added word, and secondly, she was "Aunt Bobbie" to one of her friend's children, so Bobbie just seemed right. An eight-week tour through the Inside Passage of the waterways of the Pacific Northwest by a friend gave Robin a chance to sail part of that tour. Starting from a remote fishing village, she spent a couple of weeks sailing a very remote part of the world. The friend caught a fish during that time and asked Robin what to do. She recommended grilling it, then went down into the galley, cleaned out the refrigerator and found the "stuff" that needed to be cleaned up and used it to start a concoction. Of course, the trial and error led to the invention of the Boat Sauce. The unique event became the unique food product; she pretty much decided right there on the boat she was going to make the product, call it Boat Sauce and that - was that. When she returned home to Portland, Oregon, Robin started experimenting in her kitchen with fresh chiles, ginger and all the other non-fresh ingredients that were on the boat. Robin took the first batch to our very own Sarah Masoni, who knew right away she was sampling something different and good. Encouraged, Robin pushed forward, visiting Sarah more than once during the development of the current sauce. Robin now works with a co-packer, as that business model worked best for her situation. An advertising background definitely did not hurt her marketing effort, and now Bobbie's Boat Sauce is available literally coast-to-coast in the US (There's still some room in the middle of the country). So go try it!
"Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall
We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.
Audio engineer, mixer and podcast editor is Allon Beausoleil
Show logo was designed by Anton Kimball of Kimball Design
Website was designed by Cameron Grimes
Production assistant is Chelsea Lancaster
10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes
Listen to the "Masoni and Marshall the meaningful marketplace" live on-air every Friday at 9:00am pacific time on Startup Radio Network at startupradionetwork.com