#66 Nikki Boon & Tyler Corrado | The Entrepreneurial Artist Managers Behind Kane Brown, Nightly, & Restless Road

Two artist managers from Neon Coast — one who came up through the road with Kane Brown, one who came up through finance, record labels, and social media — and both will tell you the same thing: you just have to figure it out.

Nikki Boon has been with Kane Brown since before his first show — a 750-cap club in Darlington, South Carolina that sold out in 30 minutes, then again in 8 minutes the following night. She's been with him from van and RV to his own bar on Broadway. She also manages alt-pop band Nightly, who she recently took to Tokyo, Osaka, and Manila on a two-week run that sold out in two days — proving to everyone who said the numbers didn't add up that the fans were real.

Tyler Corrado came from accounting, then record label marketing — working on number one hits for Lainey Wilson, Jason Aldean, and Jelly Roll at BBR Music Group/BMG Nashville — before stepping into artist management. He manages Restless Road, stepped in as tour manager for Ella Langley right as "You Look Like You Love Me" was breaking, and has spent the last year building the UK market for one of his artists from pub shows to festival main stages to supporting Jon Pardi.

What you'll learn:

• Why touring experience is the single biggest advantage in artist management
• The Kane Brown origin story: Darlington, SC to two-times diamond certified artist
• How to manage a major label artist and an independent one simultaneously — without either feeling it
• The real difference between managing on a major and managing indie
• How to chase a market that's raising its hand — Asia, the UK, wherever the fans are
• Why a lull in your artist's career is not a red flag
• What "you just have to figure it out" actually looks like in practice

Sponsor:
MOC is looking for new volunteers to help share the joys of live music. Volunteer Guides are the friendly faces who host the programs as volunteer musicians perform hopeful songs to put a smile on the faces of hospital patients, families, and caregivers. To learn more about becoming a Musicians On Call volunteer, visit https://www.musiciansoncall.org.

Nikki Boon Bio:

Nikki Boon is an artist manager at Neon Coast in Nashville. She's been part of Kane Brown's team since 2015, starting as his tour manager and helping grow him into a two-times diamond certified artist with 17 billion streams, 12 Billboard number ones, and the first Black solo artist to headline Fenway Park. She also manages indie pop band Nightly — signing them in 2021 and helping grow their TikTok following by 6,000 percent — and has taken them to Lollapalooza, Super Bowl Music Fest, and sold-out shows across Asia. She's also helped secure sync placements for the band on the Twisters soundtrack and Fast X.

Tyler Corrado Bio:

Tyler Corrado is an artist manager at Neon Coast in Nashville, where he manages Restless Road — who recently sold out their Europe and UK headline tour. Before Neon Coast, he led social media and fan engagement at BBR Music Group/BMG Nashville on number one hits for Lainey Wilson, Jason Aldean, and Jelly Roll, and stepped in as tour manager for Ella Langley right as "You Look Like You Love Me" was breaking. He also previously managed Niko Moon, whose single "GOOD TIME" hit number one on both Billboard Country charts.

Learn more at: https://neon-coast.com/ 

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