36 min

66: Salesforce GM Bill Patterson- the next chapter of work and CRM Built By Humans

    • Entrepreneurship

Salesforce is synonymous with CRM. The cloud based company’s enterprise offerings were recently bolstered by the landmark acquisition of Slack for nearly $28B. Bill Patterson, EVP and GM of CRM at Salesforce, had a front-row seat to this monumental integration. Bill joined hosts Scott and Andrei to discuss the synergies gained from the Slack acquisition, how to achieve work-life harmony, and how to stand out as a sales rep in an online environment.


 


Here are some quick takeaways:


 


Always operate with consideration of your core values. When crises like the Covid pandemic occur, these values will keep driving you forward

Business is the biggest platform for change. Find ways that your company can do good.

Ensure that your employees have the tools to communicate seamlessly both internally and externally

Calls per hour is an outdated metric for tracking a sales rep’s productivity- more attention should be paid to the quality of relationships being formed with clients

You don’t know everything. Be a learn-first person

Salesforce is synonymous with CRM. The cloud based company’s enterprise offerings were recently bolstered by the landmark acquisition of Slack for nearly $28B. Bill Patterson, EVP and GM of CRM at Salesforce, had a front-row seat to this monumental integration. Bill joined hosts Scott and Andrei to discuss the synergies gained from the Slack acquisition, how to achieve work-life harmony, and how to stand out as a sales rep in an online environment.


 


Here are some quick takeaways:


 


Always operate with consideration of your core values. When crises like the Covid pandemic occur, these values will keep driving you forward

Business is the biggest platform for change. Find ways that your company can do good.

Ensure that your employees have the tools to communicate seamlessly both internally and externally

Calls per hour is an outdated metric for tracking a sales rep’s productivity- more attention should be paid to the quality of relationships being formed with clients

You don’t know everything. Be a learn-first person

36 min