50 min
#67 It's Not a High, It's CBD - Carrie Solomon, Greater Goods Meaningful Marketplace Podcast
-
- Business
The body regulates a variety of functions including inflammation. CBD is a hemp extract that encourages things like controlling inflammation, relaxing muscles and other functions but is not, repeat not the same thing as THC, which makes people "high". That distinction has become more understood over time, so the people who sell CBD products have been able to distance themselves from the traditional head shops. And Carrie Solomon, founder of Greater Goods, has taken that distinction to a greater level with delicious chocolate bars and other CBD/chocolate derivative products that are enjoying huge success for those seeking the relief of CBD but wanting to pare it with a food. Carrie is part chef, part scientist and sourcing the best, most tractable CBC ingredients to keep the quality of Greater Goods' products at the highest level to keep the trust of their very loyal audience. They source CBD processed oil from extremely trusted suppliers and the product is tested and certified. And there are tough and complex rules and regulations that go along with selling CBD products. Just to be safe, Greater Goods has registered with the FDA for endorsement. And the company has taken a new marketing wrinkle. Unlike traditional wellness products who package their foods in muted colors, Greater Goods bars and tinctures are packaged in bright, joyous colors, celebrating the wellness their chocolates deliver. The company has also brought back pop rocks. Good old fashioned candy products that is sugar candy but with the added benefit of getting into the system faster because they elicit salivating. But payment processing is tricky because of the schedule one problems, so Carrie has been very helpful to other CBD product makers telling them how to use the correct language when utilizing digital financial processing.
"Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall
We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.
Audio engineer, mixer and podcast editor is Allon Beausoleil
Show logo was designed by Anton Kimball of Kimball Design
Website was designed by Cameron Grimes
Production assistant is Chelsea Lancaster
10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes
Listen to the "Masoni and Marshall the meaningful marketplace" live on-air every Friday at 9:00am pacific time on Startup Radio Network at startupradionetwork.com
The body regulates a variety of functions including inflammation. CBD is a hemp extract that encourages things like controlling inflammation, relaxing muscles and other functions but is not, repeat not the same thing as THC, which makes people "high". That distinction has become more understood over time, so the people who sell CBD products have been able to distance themselves from the traditional head shops. And Carrie Solomon, founder of Greater Goods, has taken that distinction to a greater level with delicious chocolate bars and other CBD/chocolate derivative products that are enjoying huge success for those seeking the relief of CBD but wanting to pare it with a food. Carrie is part chef, part scientist and sourcing the best, most tractable CBC ingredients to keep the quality of Greater Goods' products at the highest level to keep the trust of their very loyal audience. They source CBD processed oil from extremely trusted suppliers and the product is tested and certified. And there are tough and complex rules and regulations that go along with selling CBD products. Just to be safe, Greater Goods has registered with the FDA for endorsement. And the company has taken a new marketing wrinkle. Unlike traditional wellness products who package their foods in muted colors, Greater Goods bars and tinctures are packaged in bright, joyous colors, celebrating the wellness their chocolates deliver. The company has also brought back pop rocks. Good old fashioned candy products that is sugar candy but with the added benefit of getting into the system faster because they elicit salivating. But payment processing is tricky because of the schedule one problems, so Carrie has been very helpful to other CBD product makers telling them how to use the correct language when utilizing digital financial processing.
"Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall
We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.
Audio engineer, mixer and podcast editor is Allon Beausoleil
Show logo was designed by Anton Kimball of Kimball Design
Website was designed by Cameron Grimes
Production assistant is Chelsea Lancaster
10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes
Listen to the "Masoni and Marshall the meaningful marketplace" live on-air every Friday at 9:00am pacific time on Startup Radio Network at startupradionetwork.com
50 min