68: @FiveSensesTastings Eat. Drink. Social: Social Media Marketing in the Food & Beverage Industry

Yes, you’ve probably sniffed, swirled and talked about mouthfeel during a tasting, but Kala Maxym of @FiveSensesTastings wants you to listen as well. She believes that the music you listen to when enjoying a glass of wine or a cocktail can impact your tasting experience. A former opera singer who has performed for the likes of President Obama, Kala has turned her passion for music and beverages into a new way to experience tastings.