#68 Steven Pope | Why sell on Amazon and if so... How?

Steven Pope shares his journey to founding "My Amazon Guy" and discusses the key functions of an Amazon agency. The episode explores challenges of selling on Amazon, the platform's logistical dominance, effective strategies for conversion rates and product uniqueness, and the necessity of advertising.

About Steven Pope "My Amazon Guy"

Links https://myamazonguy.com/ https://www.youtube.com/myamazonguy https://myrefundguy.com/

Bio Businesses are frustrated by how hard it is to sell on Amazon. There's no support, the margins are shrinking because fees and PPC costs are going up, and the competition is increasing.

This is why I started My Amazon Guy - to help brands overcome these challenges.

We lower ACOS, increase traffic, CTR, and Conversion. We do this through PPC, SEO, Design, and Catalog Merchandising and Troubleshooting. Visit MyAmazonGuy.com/Book to talk to us.

-----My Story

What do you get when you combine a TV Reporter, a Marketer, and an Educator? An inspirational message that reaches a large audience.

While Amazon is the most customer centric company in the world, I created My Amazon Guy to be the most seller centric company in the world. By sharing every trade secret on how to sell on Amazon I amassed a following that has contributed to building a 20-mil ARR Agency.

In turn I've taught hundreds of employees everything I know, making a self perpetuating system that teaches others... leading to never ending growth.

Culture fanatic.

I am a system builder, an architect of business, and I am blessed with the ability to level up fresh talent through culture. MAG has become a reputation enhancing, fixture of the industry for know how. More than 100,000 people have applied to work here.

Master Chess ♟️ Instructor Eagle 🦅 Scout Father of 5

(0:00) Introduction by Steven Pope (0:32) Welcome and guest introduction (1:11) Steven Pope's journey to "My Amazon Guy" (2:37) Key functions of an Amazon agency (4:20) Challenges of selling on Amazon (10:48) Amazon's logistical dominance (14:07) Conversion rates and main image strategies (22:31) Catalog size and product uniqueness (32:44) The necessity of advertising on Amazon (40:00) The mindset for success in business and life