9 min

#7: Are You Building a Business or a Brand‪?‬ Beyond the Practice™ with Brandi Matthews

    • Entrepreneurship

In this episode, Brandi Matthews discusses the difference between building a brand versus building a business. And debunking the notion about creating a perfect image of your brand based only on colors and fonts. And why you should strive to create a values-based personal brand. Why you should think about your business as a baby. [1:55] Building a business versus building a brand. [4:33]What does building a personal brand means to a therapist and why it is very important. [5:27] &nb...

In this episode, Brandi Matthews discusses the difference between building a brand versus building a business. And debunking the notion about creating a perfect image of your brand based only on colors and fonts. And why you should strive to create a values-based personal brand. Why you should think about your business as a baby. [1:55] Building a business versus building a brand. [4:33]What does building a personal brand means to a therapist and why it is very important. [5:27] &nb...

9 min