# 7 | Creating TRVRS Outdoors, Fool's Traverse endurance challenge, Essential Tips for backcountry hikes, Trail Running, and Mountaineering with Ricardo Soria Just Trek Podcast

On this episode I have fellow mountaineer, ultra runner, and the founder of TRVRS Outdoors & the Fool's Traverse,  Ricardo Soria,  join me on the show. We talk about how he turned an unfortunate incident into an outdoor + lifestyle brand loved by the SoCal community,  his design and entrepreneurial background, stories from his wild outdoor adventures, essential  tips for backcountry hikes (ie. Cactus to Clouds, San Antonio Ridge Traverse, Triplet Rocks), and how I discovered his brand on Mount Baldy. Ricardo also provides an exclusive update on the Fool's Traverse endurance challenge. Make sure to check out his website below for awesome outdoor apparel & accessories, epic trip reports, and community events.  #PushForThePeak 

Check out TRVRS Outdoors on https://www.trvrsoutdoors.com/ and on Instagram @trvrsoutdoors.

Visit our website on https://www.justtrek.net/

Want to send me a message? Email me at justin@justtrek.net or DM on Instagram @just.trek.

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