22 min

7 Easy and Cheap SEO Tricks to Better Rankings Building Online Empires Podcast

    • Investing

Frustrated with good articles that aren't ranking well? 







It could be simple changes or techniques to deploy to get huge improvements in your rankings!  In this episode, we discuss 7 SEO tips you can employ today that are easy, cheap, and have big impact.







Links and Resources Mentioned







Lumen5Videos – Human Proof Designs























Transcript







Bryon Brewer: Hello everyone! And welcome to another edition of Building Online Empires podcast. So today we're going to be covering a topic of seven easy and cheap SEO tricks you can do to get your site rankings improving. We get a lot of customers who ask us, do I need to add more content? Maybe I already have 100,000 words, 200,000 words or more do I need to do back link building yet?







But there's a lot of things you can do. That are relatively quick and can have a huge impact on the rankings of your site. So let's get started and talk about those.







[00:00:44] Use Emoticons in Page Titles







Bryon Brewer: So the first one maybe not as common, but is definitely something that Google supports is using emojis in your page titles.







These page titles are what appear in the Google search, right? And Google does support these they will be displayed in the search results. Only if they're relevant though. Google doesn't always show the emojicons or the emoticons. Sometimes they do get filtered out, especially if they're not really relevant to your content, if they look spammy or out of place. But in some articles that may make sense to, to really catch someone's attention and increase your click-through rates. I'll give you an example here. Let me share my screen. And show you. This is from one of the sites I run, you can see I'm ranked number two for discover the best multi Chrome nail Polish of 2020.







And I have the heart emoji icon right there on the search results. So you can see that actually grabs people at attention. This article is ranking number two and only has 400 words within this article. And part of it is because it does have a very good click through rate. And part of that, I attribute to using the emoji within the title.







So this could be a good strategy used for some of your articles. The way you do this, let me just share. A couple of ways to handle this. Number one is if you go to the, and I'll put this in the show notes, the URL DubDubDub www.amp-what.com at that website, you can find all the different icons that are available, and then there is an HTML code for each emoticon that you want to use.







And you'll just paste that into your title. So let me show you. How I do that on my site. So we'll go back over here to one of my posts. Now, this site I'm using rank math. So if you're using rank math or Yoast you do have a separate section where you can put an optimized SEO title.

Frustrated with good articles that aren't ranking well? 







It could be simple changes or techniques to deploy to get huge improvements in your rankings!  In this episode, we discuss 7 SEO tips you can employ today that are easy, cheap, and have big impact.







Links and Resources Mentioned







Lumen5Videos – Human Proof Designs























Transcript







Bryon Brewer: Hello everyone! And welcome to another edition of Building Online Empires podcast. So today we're going to be covering a topic of seven easy and cheap SEO tricks you can do to get your site rankings improving. We get a lot of customers who ask us, do I need to add more content? Maybe I already have 100,000 words, 200,000 words or more do I need to do back link building yet?







But there's a lot of things you can do. That are relatively quick and can have a huge impact on the rankings of your site. So let's get started and talk about those.







[00:00:44] Use Emoticons in Page Titles







Bryon Brewer: So the first one maybe not as common, but is definitely something that Google supports is using emojis in your page titles.







These page titles are what appear in the Google search, right? And Google does support these they will be displayed in the search results. Only if they're relevant though. Google doesn't always show the emojicons or the emoticons. Sometimes they do get filtered out, especially if they're not really relevant to your content, if they look spammy or out of place. But in some articles that may make sense to, to really catch someone's attention and increase your click-through rates. I'll give you an example here. Let me share my screen. And show you. This is from one of the sites I run, you can see I'm ranked number two for discover the best multi Chrome nail Polish of 2020.







And I have the heart emoji icon right there on the search results. So you can see that actually grabs people at attention. This article is ranking number two and only has 400 words within this article. And part of it is because it does have a very good click through rate. And part of that, I attribute to using the emoji within the title.







So this could be a good strategy used for some of your articles. The way you do this, let me just share. A couple of ways to handle this. Number one is if you go to the, and I'll put this in the show notes, the URL DubDubDub www.amp-what.com at that website, you can find all the different icons that are available, and then there is an HTML code for each emoticon that you want to use.







And you'll just paste that into your title. So let me show you. How I do that on my site. So we'll go back over here to one of my posts. Now, this site I'm using rank math. So if you're using rank math or Yoast you do have a separate section where you can put an optimized SEO title.

22 min