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It’s Time For Your Construction Marketing To Get Creative!
Covid-19 changed the world. It sparked businesses all over to re-evaluate how they operate. The construction business has been no different. For many contractors, it has meant figuring out how to strategically work factoring in the needs of social distancing and use of PPE (Personal Protection Equipment). Yet, while like many industries, construction has seen its share of challenges during the pandemic, many companies are seeing this time as a way to get creative with their construction marketing, to not just survive but actually build a better brand.
Construction Marketing Challenges
Construction Marketing has always had its challenges. As the new era of device-driven technology takes over everything from communication to project proposals, construction company owners have been forced to embrace it often in place of traditional “handshake” interactions.
So, what are your steps if you are contractor, developer or construction business owner seeking to use construction marketing to establish and increase your brand? Here are few ideas to help you “build” your brand, increase qualified leads and get your company in front of the right decision makers.
1. Establish A GREAT Website.
Every business needs a website! Whether you are a small contractor who offers home remodeling services or a large company building multi-million-dollar skyscrapers, you must have an online presence. Potential clients are going to want to look you up on the Internet. Think of this as your business card, your website builds trust. It helps to establish your legitimacy as a company. If potential clients can’t find your company online, they will often move on to their next consideration.
Your Construction Marketing Website Should Have:
An About Page – This tells your website visitors who you are, your history and experience.
A Services Page – Lets clients know what services you have to offer.
A Testimonials Page – This is important to build trust.
A Gallery or Projects Page – To provide visual impact and show the results of your work.
A Blog Page – For support of SEO through continued updates via fresh content.
A Contact Page – So that potential clients can reach you easily.
*Don’t Forget SEO (Search Engine Optimization)! SEO is crucial for getting your website to the Top of Google Searches.
To have good dynamic SEO, your website needs both Off- and On-Page SEO. In addition, you should have an avenue such as a blog to continually feed good updated SEO content to your website.
2. Embrace Social Media.
Okay first off, let us just say social media is not just about “playing on Facebook”. Social Media Marketing is an effective tool for construction marketing. The key is doing it right.
For those contractors and companies in the home building and remodeling services’ market, social platforms such as Facebook, Twitter and Instagram are essential for reaching homeowners.
These platforms can help you to build a great referral community to “pass on” your name and advertise your services by word of mouth via the Internet.
Social Media is also a great way to get personal and build relationships with your followers (customers). Let the community see who you are as a civic business leader. And while, having a Facebook Page is a standard for all businesses, for those in the...