206 episodes

7-Figure Small brings you the stories and strategies driving the growing number of solo businesses achieving 7 figures in revenue ... without investors or employees. 7-Figure Small is hosted by serial digital entrepreneur Brian Clark and online community builder Jerod Morris.

7-Figure Small with Brian Clark Brian Clark

    • Business
    • 4.8 • 174 Ratings

7-Figure Small brings you the stories and strategies driving the growing number of solo businesses achieving 7 figures in revenue ... without investors or employees. 7-Figure Small is hosted by serial digital entrepreneur Brian Clark and online community builder Jerod Morris.

    Jim MacLeod's Unique Strategy for Differentiating His Curated Newsletter

    Jim MacLeod's Unique Strategy for Differentiating His Curated Newsletter

    Jim MacLeod has spent his career helping companies design effective and goal-oriented digital experiences. He did it as a freelancer, and he does it today as the VP of Marketing for Digital Experience and Design for EBSCO. 

    Now he is using that experience and wisdom to turn the traditional curated email newsletter on its head.

    We don't often think about design as an area ripe with differentiation possibilities for the curated newsletter, and yet Jim is proving that it absolutely can be.

    In this edition of 7-Figure Small, we dive into Jim's strategy with his Marketing Podcast Recap newsletter, and he shares some of the most important lessons about web design and digital experience that he's learned over the past two decades.

    We also discuss why he's going to CEX this May and what he hopes to get out of the experience.

    To connect with Jim, follow him on Twitter (@JimMacleod).

    You can subscribe to Marketing Podcast Recap newsletter here: https://jimmacleod.substack.com/

    To learn more about CEX and get your Early Bird tickets, go to cex.events.

    • 51 min
    Lessons From the Married Couple That Built a Hyperlocal Powerhouse

    Lessons From the Married Couple That Built a Hyperlocal Powerhouse

    This week Jerod is joined by Scott Ellis and Wendi McGowan-Ellis, the husband-and-wife team that built one of the most successful hyperlocal websites of all time: Lifestyle Frisco. 

    And they’re not just 7-Figure Small powerhouses together, they’ve both launched impressive projects on their own as well – Wendi with a productized podcast and strategy service for successful female entrepreneurs, and Scott with a software product for doctors and his own newsletter for online entrepreneurs. 

    In this conversation, we get the background and lessons learned from these projects. We also discuss the benefits and challenges of working together as a married couple, especially when working from home. 

    To connect with Scott, visit his website and subscribe to his newsletter: vsellis.com

    To connect with Wendi, visit wendistry.com or follow her on Twitter @wendistry.

    To learn more about CEX and get your Early Bird tickets, go to cex.events.

    • 1 hr 13 min
    How Kelly Berry Melds Old School Tactics with Cutting Edge Strategies

    How Kelly Berry Melds Old School Tactics with Cutting Edge Strategies

    Kelly Berry is a serial entrepreneur whose list of credentials and accomplishments is impressive:

    She is the founder of ResourceAbility and Learn Start Grow, a trained and licensed CEO peer group facilitator, and was named Western Wisconsin Businesswoman of the Year in 2018.

    She’s also a mom of two kids — a role which turned out to be pivotal in convincing her to leave the corporate world to start her own online business for the freedom and flexibility she desired. (Sound familiar?)

    Kelly is a member of the Unemployable Initiative, our private community for freelancers and entrepreneurs who are building 6- and 7-figure audience-based businesses, and she is consistently one of the most thoughtful and helpful members of the community.

    In this edition of 7-Figure Small, Kelly shares insights and wisdom acquired along her journey from corporate employee to client-based freelancer to audience-building community leader and peer group facilitator.

    We discuss:

    • Why Kelly is looking forward to attending Creator Economy Expo in May.
    • Kelly's path from the corporate world to successful freelancer.
    • What made her realize that she needed to break out of the hourly revenue trap.
    • How Kelly's background in data analysis and research has helped her.
    • Why she launched Learn Start Grow and who it serves.
    • The impact taking futurism courses had on her mindset.
    • The challenges of trying to bring offline peer groups online.
    • What she learned about hosting community events through her CEO peer group training.
    • Her methodical approach to building Learn Start Grow.
    • The impact that traditional networking strategies have had on her audience-building efforts.
    • And much more.

    To connect with Kelly, visit Learn Start Grow and subscribe: https://learnstartgrow.com/

    To learn more about CEX and get your Early Bird tickets, go to cex.events.

    • 1 hr 1 min
    The Inside Story of Creator Economy Expo (CEX)

    The Inside Story of Creator Economy Expo (CEX)

    Let's talk about CEX.

    Last week, Brian Clark and Joe Pulizzi announced that they are joining forces to host a first-of-its-kind event for creators and content entrepreneurs. It's called Creator Economy Expo (CEX), and it will take place May 2-4 at the Arizona Grand Resort in Phoenix, Arizona.

    This week on 7-Figure Small, Joe is back. You may recall his last appearance on the show, which included a discussion about his creator coin $TILT that helped spur us in a similar direction, launching $MOVE a couple months later. 

    In this episode, Joe and Brian share the story of how CEX came to be, who it serves, and why they decide to partner up.

    It's a moment more than a decade in the making for two entrepreneurs who have carved out successful 8-figure personal enterprises serving a similar audience. Now their "co-opetition" has morphed into a full-fledged partnership resulting in the first live, in-person conference dedicated to combining the fundamentals of audience building online business with the emerging trends and tools of web3.

    You'll find out about the Super Early Bird pricing (which is live now) and also learn about the special NFTs -- called NETs, or Never-Ending Tickets -- that were created especially for the event.

    We're excited to be hosting this event, and we hope to see you in Phoenix in May. 

    To learn more and get your Super Early Bird tickets, go to https://cex.events.

    • 49 min
    Why Being 'Unemployable' Does Not Mean Being Unattached

    Why Being 'Unemployable' Does Not Mean Being Unattached

    When we think about and discuss the concept of being “unemployable,” it’s easy to conflate that with being alone. 

    Consider the title of Paul Jarvis’ seminal book on the subject: Company of One.

    Even the headline on the unemployable homepage right now – "No Investors, No Employees, Big Profits" – can be taken, at a quick glance, to suggest building on your own. 

    But the reality is that for the vast majority of unemployables, trying to navigate an increasingly complex web of tools, opportunities, and competition is more successfully done together than separately. 

    Whether it’s a content collective you join, an educational community you’re a part of, or even a partnership that you enter into, you can get the most important parts of being unemployable (freedom, flexibility, and financial independence) while mitigating the biggest downsides (lack of support, loneliness, risk).

    And this week, we explore this idea with two individuals who have built successful unemployable careers while proving that being unemployable doesn’t mean being unattached.

    Joining Jerod on 7-Figure Small this week is Danielle Hughes, the founder of More Than Words, where she helps businesses develop their genuine personality brand so they can attract the right clients and repel the wrong ones. She is also a longtime member of the Unemployable Initiative, our community for unemployables who want coaching and connection, so they don’t have to go it alone. You can learn more about it at https://unemployable.com/community.

    And joining the conversation is Trudi Roth, Jerod and Brian's partner at Movement Ventures, and who you probably know well from her role as the beloved recurring essayist for Further.

    We discuss their entrepreneurial journeys and what they've learned about the importance making connections, seeking support, and finding a sense of belonging. Then we discuss why the concept of attachment is even more important in the emerging web 3.0.

    That leads to a candid conversation about women's perceptions of web 3.0 (and how they often differ from men's), why women are more likely to be patient and deliberate before rushing in, and what can be done to help onboard more women to the Internet's next frontier.

    ***


    If you’re interested in gaining more guidance on building your own personal enterprise in the creator economy and discovering the opportunities in the emerging Web 3.0, take our free Future Freedom course.

    Just head over to futurefreedom.com and enter your best email address. You’ll get five value-packed lessons (plus a few bonus lessons) delivered direct to your inbox, and more.

    • 58 min
    7 Essential Do's & Don'ts for a Successful Web 3.0 Experience

    7 Essential Do's & Don'ts for a Successful Web 3.0 Experience

    We’ve spent a lot of time on the podcast over the last few months discussing the emergence of web 3.0.

    This includes analyzing the technologies that are enabling web 3.0 and analyzing what they mean for the future of audience building, community building, and the kind of content entrepreneurship and personal enterprise building that so many 7-Figure Small listeners are working toward.

    This week, Jerod shares some advice that will be useful to anyone involved in web 3.0, whether you’re just dabbling in it for the first time or already down the rabbit hole.

    In this episode, we present a series of "Do's and Don’ts" that will help you to seize the many opportunities that are present here in the still-early days of this transition while helping you avoid the many potholes and pitfalls in what is still fair to call the wild, wild, west of web3.

    And here to help Jerod is yet another member of the Unemployable Initiative, Josh Risser. In addition to his growing experience in web 3.0, Josh has built a successful freelance career as a voiceover artist and coach. He shares his journey from fledgling musician to six-figure freelancer before we dive into the Do's and Don'ts that will help you have a successful experience in web 3.0.

    ***

    If you’re interested in gaining more guidance on building your own personal enterprise in the creator economy and discovering the opportunities in the emerging Web 3.0, take our free Future Freedom course.

    Just head over to futurefreedom.com and enter your best email address. You’ll get five value-packed lessons (plus a few bonus lessons) delivered direct to your inbox, and more.

    To learn more about the Unemployable Initiative, go to https://unemployable.com/community

    To learn more about $MOVE and The Coin Collective, go to https://rally.io/creator/MOVE/

    • 1 hr 16 min

Customer Reviews

4.8 out of 5
174 Ratings

174 Ratings

matt_the_infinite ,

Love this show

I’ve been pushing forward on moving towards my own dream of having a creative business, and having this show to listen to has been so helpful. Just the fact alone that y’all have so much FUN and enjoy your work so much is crazy inspiring. Thank y’all for doing this work!

Miriam Schulman ,

True advice

Enjoy learning about the pivots
@schulmanArt host of The Inspiration Place podcast

megan@podcastingyou ,

Valuable Content!

Brian does such a good job covering a variety of topics. The guests offer valuable insight as well. I would recommend this podcast to anyone looking to be inspired and informed!

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