70 | Are online courses for business and marketing worth it‪?‬ Lactation Business Coaching with Annie and Leah

Registration is open for Understanding Infant Reflux and Related Conditions in Lactation Practice  (8 L-CERPs) taught by Catherine Watson Genna BS, IBCLC. Early bird pricing through 5/15! https://learn.paperlesslactation.com/course/reflux
Have you ever gotten swept up in the marketing tactics of online courses and purchased one only to realize that it won’t actually work for your business?
We are both guilty of falling prey to the “you have to buy this course in order to grow your business” marketing tactics and it doesn’t feel good. 
The thing is that most of these online courses aren’t right for lactation consultants or the way we run our private practices. Our clients are already vulnerable and we definitely don’t want to use high-pressure strategies on them during this time.
In this episode, we are sharing how to know when an online course is right for you and why marketing strategies don’t work for our business.
 “The thing is these courses are not necessarily a good fit for what we're doing in private practice.”
 
In this episode, we will cover:
Why most marketing courses don’t work for lactation consultants (4:10)Using marketing in the healthcare field (9:59)What online courses were helpful for our business (12:15)How different courses appeal to different people (14:08) 
Like this episode? Want more?
The LBC podcast is ALWAYS free, thanks to contributions from supporters. 
Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! 
 
Links and Resources
Subscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membershipUtilizing Gmail course: https://learn.withdara.com/Check out Jasmine Star: https://jasminestar.com/The Boss Project Shop: https://bossproject.com/Shondra Matto’s course on SEO: https://www.shondramattos.com/shopCome see us at the USLCA’s 2022 live conference: https://uslca.org/new_horizons_norfolk/Have an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate 
If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes. 
 
About Us
Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.
Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.
Support this podcast at — https://redcircle.com/lactation-business-coaching-with-annie-and-leah/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

Thanks to our monthly supporters

Emily Maize
Tiffany Gillies
Alexandra Luning
Pam Mallory
Pam Mallory
Katherine Leigh Heister
Katherine Leigh Heister
Gina Pepe
Gina Pepe
Sara Huddleston
Sara Huddleston
Allison Walsh
Allison Walsh
Rebecca Leese
Rebecca Leese
Nadine Sherry
Nadine Sherry
Celia Clark-Randall
Celia Clark-Randall
Chanelle Andrews
Lyra Ng
Lyra Ng
Denise McDonald
Denise McDonald
Nurse Nikki
Nurse Nikki
Mary Muse
Mary Muse
JOC Team
JOC Team
Heather Bell
Heather Bell
Nicole Letizia
Nicole Letizia
Cathleen Walker
Sarah Shapiro, IBCLC
Sarah Shapiro, IBCLC
Lisa Meyer-Jones
Lisa Meyer-Jones
Theresa Hardy
Heather Martin
Heather Martin
Susan Johnson
Susan Johnson
Maggie Rezende
Maggie Rezende
Elizabeth Stapleton
Elizabeth Stapleton
Heather Mastro
Heather Mastro
Melanie Tarr
Melanie Tarr
Molly McMillion
Molly McMillion
Morenike Tyehimba
Morenike Tyehimba
Margot Hodes
Margot Hodes
Denise McDonald
Denise McDonald
Audrey Thompson
Audrey Thompson
Beth Brownstein
Beth Brownstein
Zee Ifan
Zee Ifan
Maria