Aesthetics expert and registered nurse Veronica Tamaru and her husband, Dr. Kurt Tamaru own, run, and, operate the Beauty Lounge Med Spa in Camarillo California. The Beauty Lounge has been voted Ventura County’s #1 medical spa and they offer state of the art lasers, skincare, and aesthetic procedures to a wide range of customers from tweens and teens with breakouts to 50+ year old men who want to compete with their younger counterparts.
And even if you don’t follow beauty content on Instagram, you might recognize them and the Beauty Lounge from the huge influencers posting about their frequent visits. Names like Jake Paul, Erika Costell, Amanda Cerny, Becky G, Austin Mahone - It's a who's who of young influencers and celebrities.
It doesn’t matter if you have no interest in beauty, we’ll be digging into social media, business, and branding. This podcast is all about influence and there are so many aspects and layers of influence to discuss when it comes the Beauty Lounge as a business. I’ve known Veronica and Dr. T for years and I really wanted to have this conversation with them because I’ve seen the organic growth first hand.
I remember a few years ago bugging Veronica to capitalize on Instagram and to bring influencers in (and it's worked incredibly well!)
Veronica has been establishing her name and reputation in the beauty community for years and now with the combination of great work, Instagram, and influencer marketing, people travel from far and wide to see her and her team.
In this episode, we talk about the effects of Instagram on the beauty industry and on people’s expectations of what they should look like, what’s popular right now in the world of aesthetics, insights into how to attract and work with influencers, the difficulties of balancing the business with content creation, how they’ve grown their business, what’s next and more!
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