Fabiana Brunetti is a dynamic marketing leader with nearly two decades of experience spanning ABM, Field Marketing, Digital Marketing, and Demand Generation. As Director of Global ABM Worldwide Strategies at Pure Storage, she drives data-driven strategies to align Sales and Marketing, foster collaboration, and scale personalization. Known for her innovative approach, Fabiana has created a world-class ABM program at Pure Storage with impressive results.
Watch this episode and learn:
Why Field Marketing is a great foundation for ABM
How to apply data to account selection and prioritization
How to Scaling personalization with AI
The power of collaboration in ABM success
Information
- Show
- FrequencyUpdated Monthly
- PublishedJanuary 21, 2025 at 4:02 PM UTC
- Length48 min
- Episode72
- RatingClean