74. Series 2 | Episode 37 A How-To Guide for Launching a Product Marketing Function in Your B2B Tech Start-Up, with Ashley Wood, VP of Marketing at LANDR Market Mentors

This week’s guest has a proven track record of successfully launching and managing product marketing functions from scratch, which is a challenge many business leaders are currently struggling with. 
In this episode, Ashley Wood, VP of Marketing at LANDR, provides a helpful how-to guide for launching a product marketing function in your B2B tech start-up. 
We cover;
If you don't have a product marketing function, why should you start building one nowWhat needs to happen before you start a product marketing functionWhat kind of product marketer Ashley suggests hiring as your first product marketerWhat areas a CEO should discuss with a product marketer to get them excited about a job like thisHow to prioritise things as a 'first in' product marketerThe key 2 or 3 things to get done first to set yourself up for successWhen it's time to start hiring more people into the functionCommon pitfalls to avoid And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.