#76 | How Behavioral Science Drives Online Selling A Conversation with Nancy Harhut on Storytelling, Scarcity, and Surprise.

Discover how behavioral science and neuromarketing shape consumer decisions and influence online sales on marketplaces like Allegro and Amazon. In this episode, you hear from Nancy Harhut, author of Using Behavioral Science in Marketing, along with Karolina Albanowska and Tomasz Świętoniowski.

Find out:

• Why understanding neuromarketing boosts conversions and customer trust
• How psychological principles impact decision-making in different cultures, industries, and sales channels
• What emotions, subconscious biases, and storytelling mean for B2B and B2C commerce
• Which marketing psychology techniques can help your offer stand out on crowded marketplaces
• How to leverage ethical behavioral marketing strategies even with limited budgets

Gain practical knowledge about loss aversion, scarcity, information gap theory, and the power of emotion in sales communication. Learn how to approach customer diversity and ethical questions in modern e-commerce marketing.This episode is designed for Allegro and Amazon sellers, e-commerce business owners, and marketing professionals interested in practical neuromarketing tips to improve listings, ads, and sales strategies.

If you enjoyed our show, please subscribe to our podcast and be sure to join our Facebook group:
👉 https://www.facebook.com/groups/neuromarketing.na.allegro

Visit also our websites:
🌐 www.neuromarketing.pl
🌐 www.swietoniowski.pl

🎧 This episode is part of a series of English-language interviews with world-renowned behavioral and marketing experts. Don’t miss our previous conversations with:

• Roger Dooley, author of Brainfluence
• Kevin Hogan, author of The Psychology of Persuasion

Don't miss out on this enlightening episode packed with actionable advice and captivating conversations. Let’s get started!