We’re joined in this episode by Leah Neaderthal, a serial entrepreneur who specializes in teaching other women how to become comfortable (and successful) with sales.
Leah teaches her clients how to think of selling in these terms: Build the house. Furnish it. Move in. THEN, invite people over…
How is the your sales process organized? Do you have a sales pipeline? According to Leah, the health of your pipeline is a good indicator of the health of your business.
Leah didn’t learn to sell by being a commissioned salesperson; she learned it experientially through entrepreneurship. She taught herself everything she could about selling by reading over 60 books, which helped her overcome the natural “selling shyness” most entrepreneurs have.
Prior to starting Smart Gets Paid, Leah built, grew, and sold multiple businesses. She co-founded Lesbians Who Tech, a global organization to foster more LGBT women in technology. She also co-founded Lean Impact, where she helped nonprofits use Lean Startup principles to increase their impact and run their businesses more efficiently.
Leah’s best advice? Focus on articulating YOUR VALUE. When you can step into your value and really own it, the sales process becomes about offering that value instead of asking to be hired.
Other Mentions: Smart Gets Paid
Joy: sweater shaver
Hustle: CRM tool (Leah uses Nimble)