77 | Leveraging your network to boost sales and drive impact w/ Erica Castner

If you're anything like me, you're probably tired of hearing the "get rich quick" marketing strategies. Anytime someone tries to sell me on their specific "formula" or "strategy" around how they made six figured in 30 days, I immediately start running in the other direction. It's just not a practical or realistic way to grow and scale your business!

There is, however, an easier way -- AND -- I can promise it will feel more organic, authentic, and fun.

In today's episode, Erica and I are talking through how to leverage your network to help you organically boost your sales and drive more impact.

For over two decades, Erica has helped business owners + personal brands expand their reach and online presence. She is also the founder of Castner Consulting, which specializes in helping service based businesses find, connect, and convert prospects into clients.

In today's episode we're diving into some tips like:

• How to find networking opportunities and local communities (likely ones you didn't even know existed!)
• The benefits of taking your marketing "offline" and growing 1:1 connections
• How to think about & create unique collaboration opportunities to get in front of new audiences
• Tips on how to get the most out of networking events (calling all of my fellow introverts!)
• & more!

We're having an honest conversation about how we, as business owners, can -- bring things back to basics and really connect and serve to grow our business.

Links from the episode:
Erica's book recommendation: The Art of Asking by Amanda Palmer
Snag Erica's free guide: "Position Your Expertise Toolkit"

P.S. If you haven't yet left a review for the podcast, I'd be honored if you took a few minutes to write one up for Apple Podcasts!

P.P.S. Have you joined my weekly email community? Every week we're sharing tips on how to make building a business FUN -- & (as always) keeping things REAL and RELATABLE! Head on over to my website and enter in your email to join. 

Ways we can work together: 

• <<Website Design>> Create a website so strong that clients are sold on working with you as soon as they find you!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

• Say hello on Instagram 👋
• Join the email community ✍🏻
• Leave a review on Apple Podcasts 🎙