#77 with Yonah Weiss: Building a Branding and Social Media Strategy to Scale Your Real Estate Portfolio

In this episode, Jonathan Farber interviews Yonah Weiss on his road from leaving teaching to pursue his passion for real estate to finding his niche in tax strategy. Yonah is a tax strategist specializing in cost segregation working in New York. In this episode, we get into topics like: understanding cost segregation, the cost segregation secrecy mystery, supercharging your business with social media, and more!

Top Takeaways:

What is cost segregation - 10:30 - 13:20

• Cost segregation is an income tax deduction
  
• The deduction takes the form of an advanced type of depreciation
  
• Depreciation is a tax deduction the IRS applies simply for owning the property
  
• Cost segregation is the most correct way to apply depreciation
  
• This is because different aspects of the property depreciate at differing rates
  

Why cost segregation isn’t more common - 16:00 - 18:00

• Most people just struggle to understand the concept or shy away from the unknown
  
• There are very few scenarios where cost segregation doesn’t provide a benefit
  
• Some simple math can determine the benefit that would be returned
  

Why social media can be the superpower for your business - 20:30 - 23:20

• Creating content on a regular basis builds commitment into your business
  
• Content you create adds value for your audience
  
• Engaging in others’ content creates value for them
  
• Relationships are the foundation for growing your business and social media helps build them
  

How to bring value to Yonah Weiss:

• Implement cost segregation where you can
  
• Engage on LinkedIn
  

Resources:

Cost Segregation Quote Scheduling

Social Links:

biggerpockets.com/users/YonahW18

yonahweiss.com

linkedin.com/in/cost-segregation-yonah-weiss

yonahweiss.com/podcast

Connect With The host, Jonathan Farber Here!

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