33 min

#8.3: Adam Grossman, Boston Red Sox CMO Heard About

    • Society & Culture

MLB Opening Day 2021 series: A conversation with Adam Grossman, the chief marketing officer of the Boston Red Sox, about some memorable marketing moments - including the (in)famous beards of 2013 - and what it was like for him when the team traded away an MVP-level player (Mookie Betts) and rehired a controversial manager (Alex Cora).

MLB Opening Day 2021 series: A conversation with Adam Grossman, the chief marketing officer of the Boston Red Sox, about some memorable marketing moments - including the (in)famous beards of 2013 - and what it was like for him when the team traded away an MVP-level player (Mookie Betts) and rehired a controversial manager (Alex Cora).

33 min