9 min
#8: Coffee Goes Cashless in China Liquid Barcodes Loyalty Podcast
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- Marketing
Listen to this article to hear how Luckin' Coffee, the Chinese coffee shop brand, is leveraging tech-style digital marketing to challenge Starbucks in this massive market. At the time of writing in August 2018, Luckin Coffee was already valued at over $1 billion - an amazing achievement for a country traditionally dominated by tea-drinkers.
Listen to this episode to hear their innovative marketing strategy and how they're hoping to leverage their home-grown credentials in order to beat Starbucks in the way so many Chinese companies have been other Western giants.
Listen to this article to hear how Luckin' Coffee, the Chinese coffee shop brand, is leveraging tech-style digital marketing to challenge Starbucks in this massive market. At the time of writing in August 2018, Luckin Coffee was already valued at over $1 billion - an amazing achievement for a country traditionally dominated by tea-drinkers.
Listen to this episode to hear their innovative marketing strategy and how they're hoping to leverage their home-grown credentials in order to beat Starbucks in the way so many Chinese companies have been other Western giants.
9 min