Emma Chasen is a Plant Medicine Educator & Industry Consultant at Eminent Consulting Firm
She has a mission to educate people on the science behind plant medicine, so that they may take charge of their own healing. After graduating from Brown University in 2014 with a degree in Medicinal Plant Research, Emma went on to coordinate Clinical Oncology trials with the Brown University Oncology Research Group. When her supervisor refused a cannabis trial in favor of another expensive pharmaceutical drug, Emma quit and headed across the country to Portland, OR.
She found her way to Farma, the popular Portland dispensary that takes a more scientific approach to cannabis; rejecting the Indica/Sativa binary and instead focusing on chemotypes to determine effect. She began her career at Farma as a budtender and was quickly promoted to General Manager and eventually to Director of Education. In this role she was able to focus on educational efforts and create a robust training curriculum that focused on cannabis science, product knowledge and empathetic patient care.
Emma now co-owns and operates Eminent Consulting, a cannabis consulting business that offers educational training and craft industry development for cannabis industry professionals and businesses. She helps brands develop educational marketing collateral and ongoing educational programs to further elevate their brand presence in a competitive industry. She also helps struggling and newly emerging cannabis businesses with business organization, and sets them up for success in both the competitive medical and adult use markets.
2:03 - Getting a Degree in Medicinal Plant Research
8:05 - Budtending 101
10:10 - The Indica / Sativa Myth
15:57 - How Cannabis and Psychedelics Interact with Serotonin and Dopamine Receptors
18:01 - How Indigenous People Use Psychedelics
20:12 - Emma's experience with Plant Ceremonies
23:24 - Balancing Capitalism with Respect for Indigenous Culture
29:46 - Governing bodies in Cannabis and Psychedelics
32:51 - How Regulations May Change in the Next 10 Years
37:44 - What Emma Would Do With an Unlimited Research Budget
40:17 - Emma's Go-To Plant Medicines
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