30 min
#8 Is Personal Branding Overhyped? Shoot the SHFT
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- Marketing
Personal branding is all the rage.
Is it anything else but hype, though?
A fabricated concept?
A fancy word that follows age-old principles but twisted to fit some narrative pushed by people desperate to sound more important than they are?
Let’s find out!
Episode Outline:01:10: What does Steph think about it 05:03: Should you focus on your personal or corporate brand?14:19: What you need to have a strong personal brand18:29: Selfies and Emojis: fair game?21:11: Jason on Personal Branding23:58: What’s up with crying, CEO?26:23: How to build your personal brand
Brand Game PlanAre you a solopreneur asking yourself whether you need a personal brand?
Better yet, are you looking to build a profitable freelance business without sacrificing your lifestyle?
We have just the thing for you: our Brand Game Plan workbook.
Follow along and finally understand how to stand out, get more inbound leads, and make more money. More info right here: https://shft.agency/brand-game-plan
About your hosts:Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!
Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.
Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.
Connect with us:LinkedIn:
https://www.linkedin.com/in/jasonvana/
https://www.linkedin.com/in/stephaneegger/
Twitter:
https://twitter.com/jasonvana/
https://twitter.com/stephegger/
Youtube: https://www.youtube.com/@shftagency
Website: https://www.shft.agency/
Personal branding is all the rage.
Is it anything else but hype, though?
A fabricated concept?
A fancy word that follows age-old principles but twisted to fit some narrative pushed by people desperate to sound more important than they are?
Let’s find out!
Episode Outline:01:10: What does Steph think about it 05:03: Should you focus on your personal or corporate brand?14:19: What you need to have a strong personal brand18:29: Selfies and Emojis: fair game?21:11: Jason on Personal Branding23:58: What’s up with crying, CEO?26:23: How to build your personal brand
Brand Game PlanAre you a solopreneur asking yourself whether you need a personal brand?
Better yet, are you looking to build a profitable freelance business without sacrificing your lifestyle?
We have just the thing for you: our Brand Game Plan workbook.
Follow along and finally understand how to stand out, get more inbound leads, and make more money. More info right here: https://shft.agency/brand-game-plan
About your hosts:Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!
Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.
Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.
Connect with us:LinkedIn:
https://www.linkedin.com/in/jasonvana/
https://www.linkedin.com/in/stephaneegger/
Twitter:
https://twitter.com/jasonvana/
https://twitter.com/stephegger/
Youtube: https://www.youtube.com/@shftagency
Website: https://www.shft.agency/
30 min