34 min
#8: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 3 The BS Show
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- Marketing
In Part 2 of our Design Thinking series, we discuss why Design Thinking is a poor tool for innovation and Austin reveals his alternative oversimplified hexagons for success.
Visit the episode page to watch the video or follow along with any relevant images (by scrolling down to the bottom of the episode page).
In Part 3, we discuss:
* The three primary pitfalls of Design Thinking as a tool for innovation.
* Why Apple and Steve Jobs have never been design thinkers (despite Design Thinking enthusiasts pointing to them as Design Thinking gods).
* The iPenis.
* Problems with brainstorming.
* The many biases that have led to Design Thinking becoming a $6 billion industry.
* Why Design Thinking is a dangerous tool for brand identity design.
* My signature (oversimplified) 5 hexagons that can help you become the next Facebook or Coca-Cola.
* The famous brand that has always followed my 5 hexagons.
In Part 1 & Part 2, we discussed:
* The red flags that led Austin to doubt Design Thinking 3 years ago.
* What Design Thinking is.
* The origins of design thinking (you don't want to miss this fascinating story).
* Why innovation is the first key to understanding why Design Thinking is bullsh*t.
* Where the theory of “disruptive innovation” came from and how it was built on cherry-picked case studies (that didn’t pan out in the end) and circular arguments.
* The reality of innovation.
* The myth of IDEO's success.
* The biases that led to Innovation's popularity.
* The surprising source of most true innovations throughout history (Spoiler Alert: It wasn't 5-day Design Sprints).
* The inaccurate and misunderstood lore of IDEO’s Apple Mouse.
* Austin’s boring (but effective) alternative to innovation.
For more from Austin Franke, visit brandingbullshit.com & woopunch.com. For more from Stef Hamerlink, visit letstalkbranding.com.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.brandingbullshit.com
In Part 2 of our Design Thinking series, we discuss why Design Thinking is a poor tool for innovation and Austin reveals his alternative oversimplified hexagons for success.
Visit the episode page to watch the video or follow along with any relevant images (by scrolling down to the bottom of the episode page).
In Part 3, we discuss:
* The three primary pitfalls of Design Thinking as a tool for innovation.
* Why Apple and Steve Jobs have never been design thinkers (despite Design Thinking enthusiasts pointing to them as Design Thinking gods).
* The iPenis.
* Problems with brainstorming.
* The many biases that have led to Design Thinking becoming a $6 billion industry.
* Why Design Thinking is a dangerous tool for brand identity design.
* My signature (oversimplified) 5 hexagons that can help you become the next Facebook or Coca-Cola.
* The famous brand that has always followed my 5 hexagons.
In Part 1 & Part 2, we discussed:
* The red flags that led Austin to doubt Design Thinking 3 years ago.
* What Design Thinking is.
* The origins of design thinking (you don't want to miss this fascinating story).
* Why innovation is the first key to understanding why Design Thinking is bullsh*t.
* Where the theory of “disruptive innovation” came from and how it was built on cherry-picked case studies (that didn’t pan out in the end) and circular arguments.
* The reality of innovation.
* The myth of IDEO's success.
* The biases that led to Innovation's popularity.
* The surprising source of most true innovations throughout history (Spoiler Alert: It wasn't 5-day Design Sprints).
* The inaccurate and misunderstood lore of IDEO’s Apple Mouse.
* Austin’s boring (but effective) alternative to innovation.
For more from Austin Franke, visit brandingbullshit.com & woopunch.com. For more from Stef Hamerlink, visit letstalkbranding.com.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.brandingbullshit.com
34 min