What if we can just tweak a few words in our messaging to be able to immediately double, and even triple, the amount of action and change that we inspire? Why should we go from looking at tackling public health, social, and environmental issues as a 'fight,' to simply tapping into our own 'creative geniuses' (as our guest today calls it)?
Katie Patrick, an environmental engineer, software designer, author, YouTube channel and podcast host, media spokesperson, and board member of Good Environmental Choice Australia shares her wisdom with us on this episode.
[10:55] Why government legislature and enforcement is necessary in order to have access to the information and data needed to drive change.
[12:52] Katie discusses the importance of presenting that data in a well-designed, simplified, and even fun way.
[16:59] Kaméa: "What was your biggest aha moment while writing your new book, How to Save the World?"
[22:45] Kaméa: "Overall, what have you learned from your research in terms of what it takes to make change happen?"
[24:24] Katie: "Humans ultimately care about connecting to other human beings... So we need to think about social change in terms of how it's fitting into that."
[27:15] The two most important factors needed for every purpose-driven project, according to Katie.
[28:48] What is the value-action gap?
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